mmnotes

Notes: Analysis Of The Context Changes: Transition

bruno boutot — Wed, 28 Oct 2009 21:05:53 +0000

This analysis has been done a few years ago but it’s still relevant: it lays down basic, simple observations that a lot of media are still battling against rather than using them to their advantage: #

we have to find ways of using the influx of readers’ messages
we have to find ways of hosting exchanges between readers
we are in a constant flux of losing and gaining readers, so we have to set up constant features for avoiding to lose them and for keeping the ones we gain.

Notes: Why I Am Not Worried About Journalism

bruno boutot — Thu, 08 Oct 2009 03:35:29 +0000

The people named in the list have common characteristics: they post content regularly on the Web (but not too much); they do journalism, whether they are journalists and/or have other crafts; they are better than good; they are creators; they are driven; they are fun to read. #

Please read What does “beta” mean? here and help me edit the post. #

Notes: McLuhan and the Machine

bruno boutot — Tue, 06 Oct 2009 16:05:45 +0000

“…professor of English literature and literary critic” from Wikipedia #

I must say that I have not half of McLuhan prodigious cultural knowledge and I don’t get a significant part of his literary references. So I am not venturing on this terrain. Furthermore, McLuhan was mainly a man of the spoken word rather than a writer and there is beauty beyond literal meaning in the shock of his words. #

I also can understand how it feels to swim in a giant flow of information and to be swept in swirls of echoing data: it is not always easy to transcribe the sparks of rising correspondences or the trail of fleeting harmonies. Every time I am tempted to write as a macluhaniac, I just have to read one or two of his pages to remember that I am a simpler member of the tl;dr club and I go back to diagram drawing. :-) #

I think that, given sufficiently advanced computing, culture as a whole could be holographic: we could probably deduce chemistry from movies, music from physics or religions from gastronomy. So one can as well deduce media from literature or, as I am trying to do, from news and marketing (which is not necessarily the best angle, but it’s all I have). #